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 Tag4 were commissioned by Teleware plc. to design the branding for its new range of communication software applications targeted towards business markets. TeleWare´s Intelligent Office range of applications is designed to improve customer service, increase staff effectiveness and reduce costs. Their solutions remove geographical boundaries by providing access to the same set of services wherever there is a requirement - at the main office location, at branch offices and for home-based staff. For mobile staff too, these services are accessible from a mobile phone or a PDA (Personal Digital Assistant) operating over a wireless network. These products enable businesses to take total control over their communication, enabling them present themselves as an efficient and customer-focussed organisation. Tag4 met with the client to discuss their suggestions, ideas and overall requirements for the brand identity. The project included branding for nine individual products, each would be required to work effectively alone and as part of the series. A further design was also needed to combine four products as an additional package. The design needed to be simple, easily recognisable and Our initial design period concentrated on developing strong concepts that would best represent the product. We experimented with a number of interlocking shapes that could represent the combined Intelligent Office package. After an interim meeting, our client was given time to review the designs and choose which they felt were appropriate and which to develop further. Working from their choices and feedback, Tag4 developed a number of the designs to a more presentable standard. From here our clients were able to choose the final design for the Intelligent Office brand identity. Like ourselves, Teleware favoured a more organic approach. A suggestion of fluidity that complimented the product and better reflected the innovation and creativity of the services it provided. |
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